In recent years, customer expectations in the fashion and textile industry have significantly changed. It is no longer enough for a product to look good; the environmental and human impact of the production process is also being questioned. For this reason, sustainable textile production has become a necessity that increases competitiveness.
Eco-friendly raw materials such as organic cotton, recycled polyester, and biodegradable yarns reduce the carbon footprint while increasing brand value. Additionally, water-saving dyeing techniques and minimizing chemical usage become serious advantages in international markets. Sustainability is not only for the environment — it is also a long-term investment for brands.
