When preparing a collection, seasonal color charts alone are not enough; correctly analyzing consumer behavior is also essential. Fashion weeks, street styles, digital influencers, and major retail launches are key sources for trend tracking.
Companies now need to have a “fast and flexible” design-modification process. In customer-based collections, price points, delivery dates, and target market information must be defined at the beginning. Companies that support these with data react faster than their competitors and are more likely to win the order.
